Hired by CROP in 1981 as a Project Director and Methodology Consultant, Alain Giguère has been the company’s President since 1987. Today, CROP is one of the country’s leading marketing research and opinion survey firms servicing clients in both the private and public sectors.

A graduate of the Université du Québec à Montréal (Bachelor of Sociology) and Université de Montréal (Masters in Demography), Alain taught research methodology at the Université du Québec à Montréal for several years.

In addition to his duties as President of CROP, due to his exhaustive research knowledge regarding markets and social change, Alain actively provides consulting services to numerous clients in order to assist them with their marketing and communications strategies.

CROP offers its clients several research and consulting programs like the 3SC — a research tool focusing on socio-cultural change and its impact on companies and institutions — the Satisfometre, the Food Monitor, the Human Resources Program as well as ethnographic studies designed to enable them to take proactive measures in terms of planning and to take highly informed strategic decisions. CROP also offers its clients an opportunity to participate in CROP-Express, a monthly omnibus survey.

Alain’s incomparable talent as a communicator make him a very respected and sought after public speaker. He participates in numerous conferences across Canada and addresses diverse audiences including members of the business community, the media and public who value his insights regarding current events, market trends and social change in general.

Thanks to his enthusiasm and talent for popularization, Alain possesses a unique ability to express highly complex issues and research results in a manner that is always clear, colourful and concise.