There’s no question that retail is changing, but stores play a significant part of the omni equation. Stores are now showrooms and are just as important as the accessibility of shopping online.  No longer a mono-retailer, the ALDO Group’s diversified, omnichannel strategy positions the company to face this reality and the expectations of consumers, particularly Millennials and Gen Z. They are the generations that crave authenticity and purpose, key elements for a successful brand.

How is the ALDO Group making it easy for their customers to choose good? Guided on a daily basis by its purpose, A journey to create a world of love, confidence and belonging, the ALDO Group leverages its 20,000 associates to activate its meaning in everything they do.

David Bensadoun will present how the ALDO Group, a multinational company, with 3,000 points of sale in over 100 countries, isn’t just selling shoes, but rather providing its customers with an experience while creating a strong connection with its brands.

Please note that French and English will be used during the presentation.