Monday February 12, 2024

Location Le Centre Sheraton Montreal (changement!)1201, boulevard René-Lévesque OuestMontréal

José Boisjoli

President and Chief Executive Officer
BRP

Event with José Boisjoli

José Boisjoli

President and Chief Executive Officer
BRP

BRP: a history of growth

BRP's adventure began on December 18, 2003, when it was launched as a standalone company. In 20 years, the company has tripled its global market share, becoming the world's leading powersports original equipment. Drawing on his 20 years as President and CEO of the company still headquartered in Valcourt, José Boisjoli will share with the Montreal business community the strategy that enabled such expansion, and his vision for BRP's future. He will also address themes such as corporate culture and the export of manufacturing know-how.

The speaker will be joined by Réal Jacob, Professor Emeritus at HEC Montréal.

Event sponsor

Biography

José Boisjoli

Mr. Boisjoli is Chair of the Board of Directors of BRP since 2019 and President and Chief Executive Officer of BRP since December 2003, when BRP became a standalone company. In October 1998, Mr. Boisjoli was named President of the Snowmobile and Watercraft division, the largest division of Bombardier Recreational Products Inc. In April 2001, he was given the added responsibility of managing the ATV division. Mr. Boisjoli joined Bombardier Recreational Products Inc. in 1989, after eight years in the pharmaceutical and road safety equipment industries. Mr. Boisjoli served on the board of directors of McCain Foods Group Inc. from January 2018 to February 2022. In April 2005, Mr. Boisjoli received the prestigious titles of Executive of the Year by Powersports Magazine, the most important powersports magazine in the United States, as Entrepreneur of the Year, Quebec, by EY in 2014 and was also named CEO of the year 2017 by the Canadian business newspaper Les Affaires. Mr. Boisjoli received a Bachelor of Engineering from the Université de Sherbrooke.
Biography 2023