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Biography

Marie Pier Germain

A committed leader and accomplished executive, Marie Pier Germain is a preeminent figure in Canada’s independent hospitality industry. As the third generation to lead Germain Hotels, she brings a modern, people-first perspective grounded in a strong sense of place and culture.
For nearly 20 years, she has played a key role in the family business. Until June 2025, she held the position of Vice President, Sales and Marketing, where she helped steer the company’s expansion to 20 hotels, 15 restaurants, and three distinct banners. She continues to lead digital distribution strategy, guest experience, and employer brand positioning, always with the goal of celebrating and elevating authentic local hospitality. Her responsibilities now include overseeing the information technology department.
She is also closely involved in the development of new properties, ensuring a thoughtful integration of operational efficiency, welcoming design, and company culture. Her human-centred vision of tourism emphasizes a refined yet accessible hospitality, powered by local talent and rooted in the communities the company belongs to.
She holds a degree in mechanical engineering from Queen’s University and an EMBA from McGill- HEC Montréal, Marie Pier currently serves as Vice-Chair of the Canada Council for the Arts. She has also sat on the boards of Tourisme Montréal, the Lab-École, and the Greater Montréal Hotel Association.
She regularly speaks at conferences and industry events on subjects close to her heart: succession, women’s leadership, and guest experience, with the goal of advancing practices and inspiring the next generation. She also seeks to unite tourism stakeholders around a shared vision and promote greater recognition of the sector’s economic impact.
Guided by a strong sense of community, Marie Pier values meaningful human connection in both her professional and personal life. A mother of three, she cherishes time spent with her children, sharing her love of hospitality and the best of what our regions have to offer.
 

Hugo Germain

With pride and determination, Hugo Germain takes on the role of co-President at Germain Hotels, a Canadian family business with deep roots in the hospitality industry. As the third generation at the helm, he brings renewed energy to a legacy shaped by entrepreneurship, purpose, and a forward-looking vision.
With a strong background in business development in the retail sector and an MBA from Queen’s University, Hugo officially joined the company in 2006. From the outset, he played a key role in the growth of Germain Hotels, most notably contributing to the creation and progression of the Alt banner. Over the past 15 years, his involvement in hotel operations and the opening of new properties across the country has been instrumental to the company’s evolution.
In 2009, Hugo moved to Québec City to lead the hotel development for all three of the company’s banners, further advancing Germain Hotels’ national expansion. Appointed Vice President of Operations in 2020, he held this position until June 2025, focusing on enhancing the guest experience and improving operational efficiency across the network. His portfolio now also includes oversight of the company’s financial activities.
As Co-President, Hugo continues to lead with a deep commitment to the human values and entrepreneurial mindset that have defined Germain Hotels from the very beginning.
A proud father of two athletic daughters, Hugo is an avid skier and road cyclist who enjoys spending time outdoors with his family. He is also actively engaged in his community, serving as Chair of the Board for both BLEUFEU (Festival d’été de Québec) and Horizon Charlevoix, while also supporting organizations such as the Grand défi Pierre Lavoie, Adaptavie, and Tel Jeunes. 

Biography 2025